You might be asking yourself that question because you have just been subjected to the words “backlink” and “SEO” and you are wondering what these two things are all about. If you have just heard about them, you must know that backlinks are one of the most essential aspects of Search Engine Optimization. They are considered as the root link of a certain website because they are the ones that connect a certain webpage or website with other websites and other web pages.
In order to answer this question, it is important to understand how backlinks function. Websites with low ranking on the search engines are often called “backlinks”. These are links that lead users to another website instead of directing them directly to their homepage. Most search engines look at backlinks as a measurement of relevance – sites that have low-quality backlinks are considered as high-relevance sites and should be ranked higher on the results page. Thus, having a lot of low-quality backlinks will not help your ranking in the long run.
So how are backlinks ranked in the eyes of search engines? They are given a high importance since they can determine the Search Engine Ranking Factors or SERF. These factors are used by Google, Yahoo and other search engine ranking firms in order to determine the page ranking of websites. These firms collect data everyday from websites and use different techniques to analyze the amount and quality of backlinks that they have.
Aside from page ranking, these factors also determine the results of organic rankings. The organic rankings are also determined by the number and quality of backlinks that a website receives. The more backlinks a website has, the more popular and well-known it becomes. On the other hand, the low-quality backlinks have a negative effect in the rankings because these ones do not contribute anything to the rankings of the websites they anchor to.
There are several methods used in order for a website to get backlinks. Some companies prefer to create inbound links through blog posts, related pages on the websites, guest posting, and follow backlinks. While some search engines prefer to see direct reciprocal links like domain flipping, link farms, etc., which are also known as SEO Spamming.
Getting backlinks is crucial because these determine the positions of websites on the SERPs or Search Engine Result Pages. If a website has a good ranking, then it will appear on the first page of the search results. This is mainly due to the large amount of websites that contain relevant contents and backlinks pointing to them. With thousands of websites linking to yours, you will end up with high search engine rankings and that, in turn, will give you more business since the number of visitors visiting your site will be higher.